Wholesale Cars Direct Rebrand
Renovation and rebrand project for Wholesale Cars Direct Wellington.
Long time friends & clients, we have been involved for the past 15 years in branding, business image & signage systems for WCD dealerships.
From day one WCD set the trends that others followed & kept them as leaders in the quality import vehicles market. Throughout this time we have worked closely to keep the theme crisp, modern & welcoming.
Project involved graphic design work, branding, photography magic, sign & illumination systems, digital printing, architectural concepts & designs, building plans & council permits, fabrication & installation.
NZSDA Silver Award
This latest rebrand sees the old silver & grey look of 1999 make way for a contemporary style of NZ iconic black & silver ferns as well as some fun Kiwiana on the side wall graphics. The upstairs office is hidden from view with a new graphic wall & LED 3D signage & branding
Graphic Screenwall installation. After producing designs & drawings the steel frames were fabricated & installed, large 3m aluminium tray panels with pre-applied digital printed graphics were installed transforming the original look of the building.
Graphic prints for the front of WCD showroom, photograph vehicles & locations, digital print & apply to panel system
Graphic prints for the sidewall of WCD showroom, here we used more digital magic cropping & blending over 80 photos to create this fun kitch Kiwiana graphic!
Inside the showroom we installed new graphic wall panels with a local flavour featuring a full 360 degree view of Cook Strait, Wellington City, Lower Hutt, Eastbourne & back to the Strait. Around 40 photos were taken from the top of Matiu / Somes Island in the middle of Wellington Harbour in a full circle to create a continuous panorama of the region.
