What a cool toy! This one ticks all the boxes, looks like an RC car but has no batteries & makes kids run around!
We enjoyed designing the branding & packaging for this newly invented series of push'n'play cars, project included logo design for Sprinta Toys, parent company Straatas, plus the individual small parts & product lines. Next we moved on to racey sticker sets for the Storma body, then packaging & box design. The brief was "look with your hands!" so an open box where kids could touch & try the unique steering, feel the soft compound tyres & push the suspension.
